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About

An integrated marketing and creative agency helping Chinese brands launch and grow in new markets.

Strategy, creative, content, media and events sit in one team, so a brand gets one plan and one standard rather than a set of separate suppliers.

Most of our work is with Chinese brands entering new markets, where a launch, an owner community or a live event has to hold together across channels, languages and countries. Our published work is in automotive; we bring the same approach to energy, technology and home-appliance brands.

See the work

How we work

  1. Understand the audience

    Culture, platform habits and competition, before any creative decision.

  2. Set the position

    One communication plan that holds across products, markets and channels.

  3. Make and run the work

    Content, creators, media and events produced to one standard and one timeline.

  4. Measure and adjust

    Reach, engagement and intent read together, so the next round starts from evidence.

Offices

Shanghai, ChinaRoom 903, Building 2, Shanda Tiandi Yuanchuang ValleyPudong New Area, Shanghai, China2899 Lianhua South RoadMinhang District, Shanghai, China
Hong Kong, ChinaBESTARRoom 102, 1/F, The Cloud111 Chau Street, KowloonHong Kong, China
Kuala Lumpur, MalaysiaBESTARLevel 9, Menara SummitPersiaran Kewajipan, USJ 1, UEP47600 Subang Jaya, Selangor, Malaysia
Manila, PhilippinesBESTAR GROUP CORPFort Bonifacio, Taguig CityNCR Fourth DistrictMetro Manila, Philippines
Sydney, Australia7 Ridge StreetNorth Sydney NSW 2060Australia

Tell us what’s next for your brand.

Send a few lines about the brand, the market and the timing. We’ll reply with how we would approach it.