Work
Launches, live events, owner communities, celebrity programmes and launch media, in China, Malaysia, Hong Kong and South Africa. Each page sets out what we did.
One race weekend, told well beyond the circuit.

Lotus Sepang season finale
Events & communication · Kuala Lumpur, Malaysia · 2025
An owner community built from zero in a new market.

ZEEKR Owner programme, Malaysia
Community & content · Malaysia · 2025–2026
One launch plan across digital, radio and outdoor.

MG Launch media, South Africa
Media planning & buying · South Africa · 2026
Launching the China-built Bronco as a true off-roader.

Ford Bronco launch, China
Launch & social · China · 2024–2025
One car, 8,000 km and seven drivers, before the launch.

XPENG MONA L05, the Golden Outer Ring
Launch & content · China · 2026
A sports sedan launched where it belongs: on the track.

Cadillac CT5 launch
Launch & events · China · 2025
Hong Kong owners, telling the story in their own words.

ZEEKR Owner creator programme, Hong Kong
Community & content · Hong Kong · 2026
An NBA star at the wheel of Chery’s new energy range.

Chery Giannis Antetokounmpo in China
Celebrity & events · China
A product launch led by the owners who asked for it.

firefly Upgrade launch
Launch & creative · China · 2026
Events for Volvo’s technicians, dealers and wider community.

Volvo Dealer, technician and community events
Events · China · 2022–2023
Tell us what’s next for your brand.
media@bestar.hkSend a few lines about the brand, the market and the timing. We’ll reply with how we would approach it.
