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ZEEKR Owner creator programme, Hong Kong

Discipline
Community & content
Market
Hong Kong
Year
2026
A grey ZEEKR X, the model most programme owners drive
Image: ZEEKR Hong Kong

ZEEKR wanted a local reputation in Hong Kong built by the people who drive its cars. We set up a creator programme for owners, with topic guidance, a car club and content shaped for each platform, focused on everyday life with the car.

What we delivered

  • Topic and content guidelines written for Hong Kong owners and local platforms
  • Owner creator (KOC) recruitment and development
  • Car club organisation, community upkeep and reporting
  • Distribution across REDnote, Instagram and Facebook

Communication results

100+
Owner-made posts
65K+
Views
2,500+
Interactions
Recruitment poster for the ZEEKR Hong Kong owner creator programme
Recruitment poster for the ZEEKR Hong Kong owner creator programme

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