Menu

Chinese brands. Global audiences.

BESTAR is an integrated marketing and creative agency helping Chinese brands launch and grow in new markets. Strategy, content, creators, events and media, planned and run by one team.

Sectors
Automotive, energy, technology, home appliances
Markets
Southeast Asia, Australia, Hong Kong, South Africa, Europe
Offices
Shanghai, Hong Kong, Kuala Lumpur, Manila, Sydney
The Shanda Tiandi campus in Shanghai, home of our headquarters
Shanghai, home of our headquarters

Selected work

All work

One race weekend, told well beyond the circuit.

A Lotus race car at speed on the Sepang International Circuit

Lotus Sepang season finale

Events & communication · Kuala Lumpur, Malaysia · 2025

An owner community built from zero in a new market.

ZEEKR 009 MPVs lined up outside a house in Malaysia

ZEEKR Owner programme, Malaysia

Community & content · Malaysia · 2025–2026

Selected results

What we do

Services
  1. 01

    Brand strategy

    Positioning and communication plans built on audience and market insight.

  2. 02

    Creative and content

    Films, social formats and campaign assets made for each platform.

  3. 03

    Social and live

    Account operations, community programmes and livestreams.

  4. 04

    Creators and KOLs

    Signed creators, briefed and managed by our own team.

  5. 05

    Events and exhibitions

    Launches, motorsport weekends, trade shows and test drives.

  6. 06

    PR and media relations

    Announcements, media relations, listening and issue response.

  7. 07

    Media planning and buying

    Search, social and programmatic, plus radio and out-of-home.

  8. 08

    AI and search visibility

    Faster content production, and a clear presence in AI answers.

Brands we have worked with

Tell us what’s next for your brand.

Send a few lines about the brand, the market and the timing. We’ll reply with how we would approach it.