Lotus Sepang season finale
- Discipline
- Events & communication
- Market
- Kuala Lumpur, Malaysia
- Year
- 2025
Lotus closed its racing season at Sepang International Circuit, taking Chinese motorsport to an international audience. We ran the event and its communication as one programme, so people following online saw the same weekend as the guests in the paddock.
What we delivered
- Event planning and management: circuit application, race format, paddock build, safety and vehicle inspection, partner logistics
- Communication with Chinese and international media and creators, a live race broadcast and multi-platform distribution
- On-site hosting for Chinese automotive creators and Malaysian KOLs
Communication results
- 1.09M+
- Impressions
- 54.6K+
- Interactions
