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Cadillac CT5 launch

Discipline
Launch & events
Market
China
Year
2025
A Cadillac CT5 on a circuit at dusk, headlights on
Image: Cadillac

The updated CT5 went on sale on 1 March 2025. In a market moving to electric cars, Cadillac wanted to own mechanical, sporting performance. We brought the Zhejiang International Circuit into the launch event, with a live performance show at its centre, and carried it online through livestreams and short video.

What we delivered

  • Creative strategy built on the CT5’s sporting character and Cadillac’s “performance luxury”
  • Launch event production: the circuit brought into the venue, with a live performance show as the main visual
  • Multi-platform livestream and short-video clips to keep the performance story going after launch
A CT5 at speed past the pit lane
A CT5 at speed past the pit laneImage: Cadillac
A CT5 entering the pit lane
A CT5 entering the pit laneImage: Cadillac

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