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MG Launch media, South Africa

Discipline
Media planning & buying
Market
South Africa
Year
2026
A black MG HS SUV in a studio setting
Image: MG Motor South Africa

SAIC MG was widening its range in South Africa and launching a new vehicle. We planned and ran the launch media as one plan, with Google and Meta, radio and out-of-home working together from first exposure through to awareness and conversion.

What we delivered

  • Paid search and social on Google and Meta, timed to the launch
  • Radio on stations including East Coast Radio, Algoa FM and OFM, with outdoor and digital, across 12 media partners and with every booked placement delivered
  • Media deployed in four key areas

Communication results

66M+
Impressions
40M+
Target audience reached
12
Media partners
Launch visual: an MG HS parked beside a lakeside campsite
Launch visual: an MG HS parked beside a lakeside campsite
A red MG ZS Pro, the second model in the radio campaign
A red MG ZS Pro, the second model in the radio campaignImage: MG Motor South Africa

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